Started in 2018, Guillermo Mafia is a nationwide supporters group of  Meadowlark Media. The group's focus is to connect like-minded followers via sports and pop culture humor. I've played a major role in developing the visual brand, memorabilia, and social media content of the group.
A collage of merchandise products and graphic patterns: Machete 5-panel cap; Westchester tee; Angels of Nuance die-cut sticker; Cafecito coffee mugs
A compilation of satirical, promotional visual elements for the supporter group social pages
5 Meadowlark-themed products: Show Band tee; baseball crew neck sweatshirt; mascot sailor cap tee; football hoodie; basketball tee.
More products and promotional graphics; El Gallo Pipo tee and bucket cap; die-cut stickers; chargin' it wall art; Larry Lechuga tee detail; hawaiian print snapback cap; They Hate Us mugs.
A model wearing a custom neck gaiter; embroidered, branded caps; a Gills Mafia hoodie.
Burlap coffee bean sacks with the CWO Cafecito World Order printed on them; a close-up photo of a basketball player supporting the local hockey team.
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